Mayborn Group is seeking a strong Senior Regional Product Marketing Manager for Infant Feeding to join their North American team. This full-time position is based in Stamford, Connecticut.
Mayborn Group is on a mission to become the world’s most-loved baby company. As the parent group for well-loved brand Tommee Tippee, they are already on their way, helping families enjoy and embrace the rollercoaster ride of bringing up baby. Whether it is feeding, sleeping or managing dirty nappies, Mayborn’s inventive and innovative baby products are transforming family life. For nearly 60 years, they have been solving real issues faced by real parents the world over; it is Mayborn’s responsibility to listen to their consumers, as they help Mayborn put families first in everything they do.
Mayborn’s success is down to their incredible global team, which is driving the company to an even greater future as they explore new baby categories and expand their footprint worldwide – as well as improving sustainability with an aim to be a single-use plastics free business by 2025, while continuously reducing our carbon footprint.
With a strong global presence, Mayborn Group is headquartered in the UK with regional commercial offices in the U.S., Australia, Europe, Hong Kong and China, and manufacturing facilities in Morocco, China and the UK.
Reporting to the Senior Regional Product Marketing Manager for the Americas, Erin Harrell, the Senior Product Marketing Manager for Infant Feeding will be a member of the North American business, will interact with both key stakeholders of the global business as well as external partners.
The new Senior Product Marketing Manager will have the opportunity to lead the marketing strategy of bottle feeding and prep categories in North America, the heartland of the Tommee Tippee brand. Critical to the success of this role will be a deep understanding of the bottle-feeding category, consumer tensions, product ranges, competitive landscapes and retailers, identifying key opportunity areas that maximize the Tommee Tippee brand. Developing the category strategy and implementation plan that allows Tommee Tippee to break into highly incremental subcategories such as electricals and accessories (i.e., sterilizers, warmers, bottle formula dispensers and prep) will be a major focus of the role.
This person will be equally comfortable analyzing data to drive decisions while developing fit for purpose innovation that is meaningful to the U.S. consumer. S/He will be responsible for the management, development and commercialization of the NA product portfolio. This includes the product marketing strategy and tactics by category and subcategory, inclusive of developing compelling ideas that meet the strategy objectives, driving the development process to deliver meaningful consumer driven claims and creating strong 360 launch plans that drive market share growth and deliver company financial objectives.
This will be an opportunity to lead and influence the innovation process and ways of working within the organization. Specifically, collaborating with global partners to ensure the U.S. consumers’ needs and market dynamics are understood and embedded early in the process and throughout the development by instituting decision driven meetings, touchpoints and feedback loops.
This person will drive consensus through collaboration with the global category team, NPI, quality and brand build teams to ensure that relevant product - which grows category and regional profitability, enhances the Tommee Tippee brand and delights parents - is available on-shelf, on time and in cost to maximize the impact of each initiative.
U.S. Category Accountability:
Drive the bottle-feeding portfolio through innovation that increases brand awareness and loyalty, cross-channel alignment, product trial and revenue aligned to the brand mission.
Be obsessed with data and insights analyzing market trends, consumer behavior, competitive landscape and brand architecture to deliver well-thought-out innovation.
Be the thought leader and expert on all bottle feeding, defining marketing approaches such as “where to play” and “how to win.”
Responsible for developing the go-to-market strategy for bottle feeding electricals and accessories to drive increased penetration, brand awareness and trial.
Proactively remain on top of the fast-moving competitive and market landscape to identify key territories that are underserved by the market or are white space opportunities.
Accountable for total bottle feeding and prep product range identifying gaps, ensuring optimization of assortment and expanding into new categories or products as needed.
Prepare and present innovation decks for key retailer meetings – pitching innovations by leading with storytelling and consumer insights.
Manage the category’s key financial metrics and requirements, partnering with finance and commercial teams (margin, stock turns, inventory management) to ensure profitability.
Develop foundational resources and reporting with meticulous attention to detail to facilitate strategic planning and operational execution.
Cross Functional Partnership:
Partner closely with the Breastfeeding Product Marketer to create a fluid approach to the total infant feeding experience.
Maximize global range and develop unique channel ranges as needed to support growth ambitions while supporting inventory management and SKU rationalization goals.
Influence global partners to deliver innovation that is fit for purpose, begins with U.S. consumer insight and unmet/unarticulated needs.
Define investment strategies with the brand marketing team for successful product launches.
Develop strong relationships with key retailers – Target and Walmart – to maximize long-term innovation development programs.
Develop category strategy meeting cadence with cross-functional partners to drive category revenue, optimize assortment and meet the needs of retailers.
Own regional NPD and EPD process (i.e., stage-gate compliance) from concept through market execution, articulating regional requirements and providing commercial, competitive context to grow the breastfeeding category.
Operate as a key member of the Americas business unit, engaging in cross-functional projects and meetings to support regional and global market shared goals.
Own measuring KPIs for new launches and campaigns, tracking success and adapting strategy for future programs.
Develop strong relationships with cross-functional teams in product development, packaging, creative, supply chain, project management, regulatory and legal to drive on-time and on-strategy delivery of critical milestones.
Continuously learn about disruptive industries, consumer interests, and business trends.
Qualifications and Experience:
Bachelor’s degree is required, with an MBA a plus.
At least 3 to 5 years’ experience in product marketing or brand marketing roles of increasing responsibility, with experience in breastfeeding or baby category a plus.
Proven experience delivering revenue growth via new product development (NPD) would be highly advantageous.
Strong communication and presentation skills to audiences of varying size and seniority.
Strong project management skills and attention to detail. Ability to manage complex project work streams across multiple dimensions.
Ability to fuse analytical and creative thinking to generate original ideas, solve complex problems and understand all the forces required to effect change.
Strong financial acumen and understanding of portfolio management.
Resourceful and flexible, able to work independently.
Comfortable working in a fast paced and uncertain environment.
Proficient in Microsoft Office.
Highly analytical and commercially driven.
Experience working in a global organization.
A self-starter by nature with a positive, resilient “can do” attitude.
Excellent, proven effectiveness at stakeholder management/collaboration – a corporate team player.
Ability to draw out the best from culturally different global personnel.
Sociable, with a sense of fun.