Our client is seeking a Director, Product Marketing who will create and execute new-age, innovative strategies and marketing that drives adoption, awareness, and engagement.
This is an exciting opportunity to join a thriving, well-funded startup with big ambitions. In addition to doing ground breaking work, this role will be pivotal in establishing a culture of openness, positive communication, and continuous learning. They are looking for the best and brightest to take their platform to the next level. Are you it? Let’s talk.
The ideal candidate will have a proven record of strong leadership with high team engagement, a history of leading large initiatives through collaboration, and a passion for architecting with integrity.
Work with the marketing and communication teams and cross-functional stakeholders to develop and execute marketing plans for existing and future products, including research, positioning, audience identification, Go-to-Market strategy, campaigns, technical materials, creative, media, events, and measurement.
Define and implement best practices and processes for the Product Marketing team within the department and the larger organization.
Understand their audience through marketing sizing, insights, and customer segmentation and develop actionable, data-driven insights to inform sales, product, and marketing strategy.
Develop capabilities to test and validate in-market positioning to continually learn, evolve, and improve.
Other duties as assigned.
Bachelor’s Degree in Marketing, Communications, Computer Science, or related field.
8+ years of experience building and managing a product marketing team within an organization.
Extensive experience in planning and rolling out large-scale/global marketing campaigns, with the ability to identify and implement scalable process improvements using a data-driven approach.
Experience in building out the foundation of the product marketing function as it relates to the department and greater organization.
Ability to organize content and set direction in the face of ambiguity.
Ability to work in a highly fast paced, cross-functional environment to drive stakeholder alignment and scaled communications.
Organized self-starter with ability to manage multiple projects from inception to completion.
Passion for working with technology products and solving consumer needs.
Impeccable written and verbal communication skills.
Proven success working with a fast-paced startup company is a plus.