Inkwell is helping an innovative Client find an exceptional marketing executive to lead them into the next chapter of their Company’s growth story. Their new marketing leader will possess equal parts of proven executive leadership, humility, and a wicked sense of humor.
You have a proven track record of scaling a consumer product business with multiple product lines. You exist to help improve customers’ lives, not with marketing fluff, but with products and information that solve their everyday problems. You understand how to harness the collective mind of the Internet to fuel awareness and adoption of physical products, no matter where those products are sold. You have experience working with national retailers. You understand the importance of a data-driven approach to building a new product category and iconic brand that sets a new standard for period products. You understand that results come from thinking differently and taking big swings.
Role & Responsibilities:
Drive profitable topline revenue growth across both digital and physical sales channels
Create the vision and strategy for marketing
Own the budget, execution and reporting for all marketing initiatives
Develop a hiring plan and efficient organizational structure; manage and coach an accountable, high-performing team
Oversee the full suite of marketing disciplines, including growth/performance marketing, organic marketing, brand marketing, partnerships, PR, etc.
Create best-in-class product launches for new products
Activate our community of passionate customers to create a movement in the period space
Collaborate with our digital product team to drive growth and retention
Partner with sales, retail, trade partners and R&D on new product development, product launches and trade marketing
Work closely with the CEO and Executive Leadership team to develop Company strategy and key decisions
This client believes radical candor is one of the best tools they exercise to help each other learn and grow. They deeply value the culture they’ve built together and equally value the fresh perspectives that new teammates bring. They are a high-performing team with hearts to serve their customers and each other.
They have a beautiful, sunny office with standing desks located in the heart of Venice, California and offer fantastic benefits.