CEO, Goode Health

Full Time Flex position in Flexible/Various Locations

Job Description

Goode Health, a Palm Ventures company, is seeking an experienced CEO to join their team. This full-time position is flexible, with an opportunity to work from various locations.



Goode Health:

Goode Health is a purpose driven health & wellness company on a mission to create simple, effective, and science-based solutions to help people live a longer and healthier life. Their team of seasoned entrepreneurs and board-certified medical advisors is deeply passionate about creating a healthier American population. 


Today, ninety percent of Americans do not get the nutrients they need in their daily diets — and two-thirds of the country’s population is overweight. In 2020, Goode Health soft-launched their first product that addresses both of these trends: a customizable, nutrient-dense, fiber and protein-rich real food blend. With repeated use of the Goode Health superfood powder blend, eighty-five percent of consumers show measurable improvement in their health metrics, such as lipid and cholesterol levels. And by nourishing the body with proper nutrients, the blend reduces cravings and contributes to measurable weight loss.


Dr. Bob Arnot, former Chief Medical Correspondent for NBC and CBS, helms their medical board and they will soon announce a second leading health authority spokesperson. Their positioning and product are wholly unique, their results are science-backed, and they are ready to go to market. 


The Goode Health superfood blend is the first step in their vision to build a personalized platform for 360-degree health. They are truly just getting started.


Palm Ventures:

Since 1992, Palm Ventures has focused on nurturing and growing businesses that have a positive and transformative impact on society. Palm Ventures is an active family office investment company managing money for the Palmer Family. In partnership with management teams, they leverage their collective strengths and resources to tap an organization’s full potential. By utilizing new and disruptive business models, they challenge the status quo and bring about change that is good for business and good for society.  On occasion they bring in other family offices with specific expertise to invest in portfolio companies with them.


Goode Health is seeking a Chief Executive Officer (CEO) with a proven background scaling highly differentiated direct-to-consumer businesses in the health and wellness space. This person will be able to flex both strategically and operationally while building and inspiring teams to drive great results. Reporting to the Board of Directors, this person will be a critical factor in both the short and long-term success of the business and will build the foundation across brand, product, people, systems, and infrastructure to ensure they can deliver on their bold vision.


The ideal candidate will be responsible for the vast daily activities, which include:

  • Translate the vision/MVP alpha launch into success and oversee the rapid commercialization of the business. 

  • Drive the growth strategy tied to actionable goals for performance and short-term and long-term growth developed in collaboration with the board. 

  • Build a world-class leadership team with the appropriate skills and cultural bias to lead Goode Health forward. 

  • Ensure the Goode Health growth plan supports the long-term strategic growth blueprint of the business. 

  • Drive the team in the ongoing optimization of the customer funnel from acquisition through engagement and retention. 

  • Relentlessly improve on the customer experience as well as the existing and future product suite to meet and exceed business goals.

  • Aggressively manage capital investments and expenses to ensure Goode Health meets targets related to growth and profitability.

  • Be “the face” of the business with employees, partners, customers, and the media.


Being an expert in the development of disruptive products and/or related technology products/services, driving world class revenue growth, and being a partner to the founding team to ensure the overall success of the company.

Required Experience:

  • Proven success rising through the ranks of relevant businesses, inclusive of significant direct-to-consumer marketing experience, subscription marketing, as well as prior experience in a direct P&L role launching and/or growing ideally a health, wellness, or subscription business.

  • 15+ years as a business leader with deep market knowledge; able to build and scale autonomous teams and hold them to the standard of best-in-class company programs and business practices. 

  • Experience driving revenue through marketing, sales, etc. Proven ability to grow a business at the top and bottom line.

  • A high level of comfort with data analysis and performance metrics.

  • Demonstrated success with exceeding financial, customer and employee engagement goals amongst other relevant business metrics. History of P&L ownership, budgeting, and modeling.

  • Experience in partnering heavily with technology, product, and engineering teams to ensure the product and tech roadmaps match the customer-experience requirements/priorities.

Key Characteristics:

  • A builder in every sense - strategy, product, process, plans and teams. Ability to translate a strong vision into success.

  • Known for your relentless focus on the customer and business outcomes with a proven ability to build and inspire great teams. Highly focused on results and fundamentals.

  • Passionate about developing a unique best-in-class customer experience and product suite.

  • Have strong brand ethos; knows how to build brands and build competitive advantage with brand strength.

  • Commercially minded; knows how to drive growth and impact.

  • Ability to balance “gut instinct” with data to ensure decisiveness and momentum with internal and external stakeholders.  

  • Ready to rapidly scale a socially impactful brand.

Key Competencies: 

  • Brand Vision: Ability to successfully scale highly differentiated brand experiences within both physical and digital footprints. Has a strong POV and draws on a multitude of experiences. 

  • Innovation and Entrepreneurialism: Ability to thrive in a dynamic, fast-paced environment. Relentless focus on improvement and raising the bar. Leans in harder when times are good. Balances scrappiness and execution with business maturity, prioritization, and thoughtfulness. Is curious, agile, a self-starter and welcomes challenge as a conduit to improvement. Can be creative with resources and has a history of getting things done in complex environments and flat hierarchies.

  • Team Leadership: Passionate, high integrity leader who can build and drive the Goode Health DNA across the company. A true servant leader with a player/coach mentality. Someone who can do the work when needed and can also build/inspire a team to do the work and deliver for the clients and the business. Has a bias for the importance of talent and training, and possesses the energy, sincerity, and drive to engage and build meaningful relationships, grounded in trust, with a diverse and distributed team. Genuinely excited to spend time in the business, with the team and customers, and always know the “pulse” of each. Balances inspiration and accountability. Embodies and drives the core values. Leads with calm manner during times of stress.

  • Growth/Optimization/Scale Mindset: Relentless and driven. A "both/and" leader who can hold both unbridled optimism and healthy skepticism/focus on mitigating what could go wrong at the same time. Has an ability to both develop a strategy and lead the organization in its execution. Can think high and low. Possesses the intellectual horsepower/problem solving ability to lead the charge on tackling complex problems. Uses data/analytics to drive business decision-making and pushes the organization to build out BI/analytics capability.

  • Ownership and Mastery of Craft: Focused on outcomes utilizing ruthless prioritization. Able to deliver on commitments while installing the right amount of process to enable steady performance. Flexible in approach to deliver quality and brand excellence, in the face of high growth and unexpected twists and turns. A relentless execution expert with confidence in their expertise in core areas. Always learning, optimizing, and improving.

  • Collaboration and Influencing: Will have the gravitas, willingness, and ability to work effectively at all levels of the organization. Facilitates connection and collaboration across the business. Brings the “playbook” to the table but has the flexibility and humbleness to adapt to business and stakeholder needs. Will contribute skill and experience with generosity and be willing to work with anyone to drive real business impact. Balances strong quantitative and analytical skills with the emotional intelligence needed to influence organizational outcomes.

  • Effective Communication Skills: High integrity, no-nonsense approach. Knows how to communicate through the brand voice and at all levels of the organization. Understands how to communicate through a decentralized franchise organization with many powerful stakeholders. Quick and to the point. Welcomes candor from above and below. An active listener.

The compensation for this role is $200k-$300k plus equity.